Marketing of High-technology Products and Innovations

Jakki J. Mohr
Using a systematic approach grounded empirical research, this text provides a framework for making marketing decisions in a high-tech environment. It covers such industries as contexts as telecommunications, information technology, biotechnology, and consumer electronics. The book provides a balance between conceptual discussions and examples, small and big business, products and services, and consumer and business-to business marketing contexts.

Shipping $2.25 No tracking

Using a systematic approach grounded empirical research, this text provides a framework for making marketing decisions in a high-tech environment. It covers such industries as contexts as telecommunications, information technology, biotechnology, and consumer electronics. The book provides a balance between conceptual discussions and examples, small and big business, products and services, and consumer and business-to business marketing contexts.

Shipping $2.25 No tracking

Seller
Condition
Price
vtan70
10/10
$15.00